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Social Serve Retreats represents the convergence of passion and exceptional experience—creating a new category in luxury pickleball and padel travel that goes beyond the ordinary.
Founded by a team of experienced marketers, entrepreneurs, travel enthusiasts, pickleball and padel aficionados, our retreats embody the perfect balance of sporting excellence and refined indulgence. Led by Matt Cretzman, who drives our vision and personally curates each location and experience, and Brooks Wiley, who heads our partnerships with pro players, influencers, and premium brands, our team brings decades of expertise in creating unforgettable moments.
Championship Instruction from world-class professionals and legends
Exclusive Accommodations at iconic luxury properties
Bespoke Adventures** tailored to each magnificent location
Content Creation opportunities with our professional production team
White Glove Concierge: Trained staff are available around the clock
Unparalleled Networking with fellow enthusiasts and industry leaders
What truly sets Social Serve Retreats apart is our holistic approach—we've reimagined what a pickleball experience can be by combining the thrill of improvement with the pleasure of discovery and the comfort of exceptional luxury.
Each Social Serve Retreat harmoniously blends three essential elements:
Learn alongside the world's most accomplished players in settings designed for both improvement and enjoyment. Our carefully curated groups ensure meaningful connections while maintaining an exceptional coach-to-guest ratio.
From technical refinement to strategic mastery, players of all levels experience transformative improvement through personalized instruction, focused drills, and friendly competition—all against the backdrop of perfectly maintained courts in stunning locations.
We partner exclusively with the world's finest resorts and properties to create pickleball or padel sanctuaries in breathtaking destinations. From oceanfront courts at the Four Seasons O'ahu to the majestic settings of the Ritz-Carlton, each location offers:
Ultra-luxurious accommodations with premium views
World-class dining experiences crafted by renowned chefs
Exclusive access to property amenities and experiences
Bespoke adventures unique to each destination
Wellness and rejuvenation offerings between play sessions
Our professional media team artfully documents each retreat, creating personalized content that captures your improvement, experiences, and connections. From action shots on the court to helicopter adventures over dramatic landscapes, these memories are yours to treasure and share.
Participants can choose their preferred level of media involvement, from comprehensive coverage to subtle documentation of key moments throughout your journey.
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Escape to Banwa Private Island, an ultra-exclusive sanctuary nestled in the pristine waters of Palawan, Philippines. This is not just a retreat—it’s a once-in-a-lifetime immersion into tropical luxury where nature meets opulence. From the moment you arrive via private seaplane or speed boat, you're greeted by crystal-clear turquoise waters, lush gardens, and world-class service tailored to your every need. Experience championship-level pickleball amidst the backdrop of palm-fringed beaches and golden sunsets. It’s where elite sport meets barefoot luxury.
Private island experience with full-service staff and personal chef
Infinity pools, beachfront villas, and lush botanical gardens
Curated fine dining and farm to table experiences
World-class pickleball with panoramic ocean views
Arrive in style via private helicopter or seaplane or speedboat
Intimate sunsets, champagne by the beach, and stargazing nights
Experience the joy of pickleball, the ranch vibes of Austin & the thrill of Formula One via ultra exclusive access. Social Serve Retreats brings you to the heart of speed, style, and sophistication with our exclusive F1 Austin Grand Prix Retreat. Set against the electric backdrop of one of the world’s most iconic races, this retreat blends the pulse of high-performance motorsport with curated luxury, fine dining, and elite pickleball sessions. From VIP suite and George Strait concert access to private driver meet and greets, you will have a long weekend of Texas fun on the court and on the track.
Turn 6 VIP Private Suite tickets to the F1 Austin Grand Prix with behind-the-scenes access
Private helicopter transport from the ranch to the race and back on Sunday
Exclusive driver meet and greets and luxury hospitality lounges
Upscale accommodations in a serene private ranch just a 5 min heli ride to the race
Pickleball clinics, open play with curated professional players before the race-day action
Private chef on site for all meals, and special guest appearance by Interstellar BBQ Chef Bates and a private Omakase experience
Luxury transport, private concierge service, and white glove attention throughout
Paradise refined to its purest form
Our exclusive retreat transports you to a private island paradise where pickleball meets unparalleled luxury.
Your experience includes:
Elite pickleball instruction daily from championship-level coaches
Four nights of ocean-view luxury at The Ritz-Carlton Turtle Bay
A signature coastal excursion aboard a private 80-foot luxury yacht
Guided snorkeling at a secluded, marine naturalist-led reef location
Curated culinary events, from farm-to-table to a Pacific Rim feast
Seamless luxury airport transfers and personalized welcome services
Coming Soon ..
All of our professional teaching pros are hand-selected and curated by Brooks Wiley, former CEO & co-founder of DUPR and former co-founder and Commissioner of Major League Pickleball.
Brooks' insider perspective from building the sport's premier rating system and league gives him unparalleled access to both emerging talent and established champions. Our pro selection process leverages Brooks' personal relationships with players, coaches, and industry leaders who rarely teach outside elite circles.
We believe exceptional pickleball instruction requires more than technical mastery—it demands the ability to inspire, connect, and elevate each participant's individual journey. We prioritize professionals who understand that our participants are investing significant time and resources, and who deliver instruction with the respect and sophistication that investment deserves.
Our curation process often identifies rising stars in the coaching world before they become widely known—giving our participants access to tomorrow's most sought-after instructors. Some of our pros are active or recently retired professional players who rarely teach, making these opportunities truly exclusive.
The 'dinner test' is our ultimate standard: Would you genuinely enjoy spending an evening in conversation with this person? Do they bring insights, stories, and perspectives that enrich the entire retreat experience?
Originally from Long Island, NY, and now residing in Jupiter, FL, is a coach we sought out for her exceptional skills, enthusiasm, and vibrant personality. A former Division 1 college tennis player at Coastal Carolina University, Shelby taught tennis for 15 years before transitioning to pickleball. In 2023, she became a full-time professional pickleball player.
Shelby competes in tournaments domestically and internationally, exploring new countries and embracing diverse cultures. She has earned numerous medals at tournaments worldwide. Passionate about EDM music, fitness, and great food, Shelby brings her dynamic energy to our pickleball community.
Each Social Serve retreat blends elite pickleball or padel coaching, curated destination adventures, and high-touch hospitality. While every trip is unique, here’s a glimpse at the flow of a typical five-day experience:
VIP greeting and private transfer to resort
Seamless check-in with welcome gifts and refreshments
Sunset welcome reception with cocktails and light bites
Opening dinner featuring local flavors and a chance to meet your pro team
Optional sunrise movement (yoga or beach walk)
Morning court session: fundamentals and individual assessments
Leisure lunch followed by spa, pool, or beach time
Afternoon court play focused on tactics and technique
Elevated local dining experience and optional evening social
Light breakfast followed by an off-site excursion (e.g., yacht charter, mountain trek, or cultural immersion)
Gourmet lunch on-the-go or at a signature spot
Free time or casual match play back at the resort
Signature dinner experience with entertainment or storytelling
Focused morning drills and small-group coaching
Afternoon gameplay: scenarios, mixed doubles, or round-robin with the pros
Free time for relaxation or custom add-ons (spa, golf, wellness sessions)
Farewell celebration: multi-course dinner, live music, and heartfelt toasts
Optional morning paddle, meditation, or casual play
Leisure breakfast and personalized departure support
Delivery of professional photo & video mementos post-retreat
What distinguishes a Social Serve Retreat from other experiences:
We strictly limit each retreat to ensure personalized attention, meaningful connections, and exclusive access. With typically just 12-16 participants per retreat, you'll never feel like part of a crowd.
From our choice of destinations and properties to our selection of pros and experiences, we maintain exceptionally high standards in every aspect of your journey.
Our experienced team handles every detail—from the moment you decide to join us until your return home—ensuring a friction-free experience that allows you to focus entirely on enjoyment.
The relationships formed during our retreats—with pros, fellow participants, and our team—often become the most treasured takeaway, creating a community that extends far beyond your time with us.
We take the time to understand your preferences, goals, and interests before you arrive, allowing us to tailor elements of your experience to your personal taste.
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At Social Serve Retreats, your journey is crafted by two trailblazers who have reshaped the worlds of pickleball, luxury hospitality, and experiential travel.
Brooks brings over 15 years of executive leadership in pickleball, digital strategy, and luxury events to Social Serve. As co-founder and Commissioner of Major League Pickleball and Dreamland Universal Pickleball Rating (DUPR), he helped elevate the sport to global prominence—scaling MLP from startup to a $15M+ annual league. His operational expertise spans everything from talent curation to creative event design, having directed high-touch activations at SXSW and led hospitality rollouts across multiple properties.
For this F1 Experience, Brooks leads the professional instruction component—personally curating a coaching roster of elite, often hard-to-access pickleball pros. His insider network ensures participants receive world-class coaching that’s as inspiring as it is technically masterful. Whether you're refining your backhand or diving into an all-levels tournament, Brooks ensures every court moment is elevated.
“The ‘dinner test’ is our standard for pros—Would you want to share a meal with them after a day on court? If yes, they’re the kind of people we invite into the fold.”
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Matt is a serial entrepreneur and SaaS-driven growth marketer whose passion for hospitality meets sharp business execution. With a background in nonprofit leadership, digital agency strategy, and the authorship of The LinkedIn Advantage, Matt’s ventures have generated over $1M in client revenue from organic marketing alone.
At Social Serve, Matt orchestrates the guest journey—from pre-trip branding and booking to onsite ambiance and narrative cohesion. For this event, he’s layering in immersive design elements, signature touches, and tailored programming that reflect the unmatched setting of Hualālai and the energy of F1 weekend.
“We don’t just plan luxury getaways—we build destination communities around connection, play, and unforgettable hospitality.”
We welcome dedicated players across all skill levels from 3.0-5.0+. Each retreat creates appropriate groupings for instruction and play, ensuring everyone receives challenging and rewarding experiences suited to their abilities.
To maintain our standard of excellence and personalization, we strictly limit each retreat to approximately 12-16 participants, depending on the destination and property.
Each retreat includes luxury accommodations, daily instruction and play with our pro team, signature experiences specific to the destination, most meals including special dining events, local transportation, and a professional media package. International airfare is typically not included, though private aviation options are available.
Due to limited availability, our retreats often book quickly. Join our waitlist to receive priority access when new retreats are announced. Our team will then guide you through the reservation process.
Social Serve Retreats partners with exceptional professionals and premium brands to create unparalleled experiences.
Lead instruction at iconic destinations
Build meaningful connections with dedicated players
Expand your personal brand through our platform
Create new premium revenue opportunities
Connect with our discerning audience in authentic settings
Showcase products in aspirational environments
Develop bespoke collaborations and limited editions
Participate in our content creation initiatives
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